(Case 0

1

)

Product design

Pathé business

Pathé business

Pathé business

Client
Pathé Cinéma
Role
UX scoping, prioritization, Product design
Team
Source.paris
Period
2024
Context

The Pathé Business website offers services for corporate clients and associations, from bulk cinema ticket sales (like digital CinéCartes) to special event bookings. I worked on the redesign of the professional platform with the goal of simplifying and improving the purchasing and distribution experience. My role covered project scoping and prioritization, as well as the redesign of key features such as the customer space, registration process, and custom purchase and distribution flows.

The project also provided an opportunity to update the technical stack, which involved close collaboration with the development team to ensure feasibility. At the same time, we worked to align the platform more closely with Pathé’s B2C websites. This project was carried out as part of the Source team, alongside Gaëtan Avez and Théo Grandin.

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Core features

We made the distribution process more flexible, built a reliable system to manage beneficiaries, and designed a user-friendly interface with clear guidance, making it easier for clients to manage and distribute countermarks efficiently and with confidence.

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Marketing & communication

We also designed landing pages, emails, and support documents to help users better understand the offers and how to purchase and distribute tickets to their employees.